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April Fool’s Day 2011 Marketing
OK, so it may be niche and somewhat shortlived, but April Fool’s Day can be an opportunity to get some attention for your business, especially in the fickle online world. At a minimum you show you’ve...
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Auto-Translation Tips – Multilingual Marketing
Fortunately for Irish tourism and other service businesses, English is the lingua franca of international business and travel. Regular travellers for business and leisure will often find themselves...
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New Logos for 2010
In difficult economic circumstances it is tempting to cut spending across the board. However, this is just the time that marketing efforts should increase, not diminish. A number of high profile...
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5 Minute Marketing: Email Signatures
As I enthusiastically discuss marketing ideas with clients, the reaction is often “sounds great, but – too time consuming”. However, like getting fit or learning a language, ‘a little and often’ can...
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